The Fuel Certified Sales Development Representative (SDR) credential is awarded only to individuals who have successfully demonstrated the ability to perform the responsibilities of a professional SDR in a live sales environment over a consistent period of time.

Unlike traditional classroom certifications, this credential requires candidates to apply their knowledge while supporting an actual client, consistently achieve performance expectations, and successfully complete a comprehensive graduation assessment before certification is awarded.

Every graduate earning this credential has spent months applying Fuel’s methodology in a live sales environment while supporting a real organization and meeting measurable performance expectations before certification is awarded.

• Ideal Customer Profiling
• Target account research
• Persona identification
• Contact sourcing
• Call planning

• Discovery conversations
• Active listening / Empathy
• Qualification
• Objection management
• Meeting commitment

• CRM management
• Multi-touch outbound cadence
• Email prospecting
• Activity management

• Coachability
• Time management
• Remote collaboration
• Executive communication
• Continuous improvement

Fuel Sales Academy certifies the candidates competencies the the following process:

• Instructor evaluation
• Practical exercises
• Live role plays
• Daily coaching
• Real prospect conversations
• Performance against established activity standards
• Performance against established meeting quality standards
• Executive graduation assessment